hovis advert with the slogan ‘as good as its always been’ misleading advert considering it shows the girl buying her loaf from the local bakers when hovis is sold via supermarkets mainly putting bakers out of business, also it implies it is made in the same style as always even though it now contains additives and preservatives and made by machines rather then hand. It also contain palm oil, an unsustainable ingredient from the rainforests in Malaysia.
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